Market Segmentation

Purchase Filters

  1. Requirement

  2. Budget

  3. Tendency/ Weakness

  4. Past Experience

  5. Self-control

  6. Unselfish concern

  7. Curiosity

Incentives

  1. Specification, urgency

  2. Affordability

  3. Craving/ Lust/ Pride

  4. Good/ Other uses/ Bad/ Ugly

  5. For my good

  6. Heroism, giving way, giving back

  7. New experience

Motivation

  1. Needed it

  2. Power

  3. Wanted or Had to have it

  4. Right decision

  5. Discipline

  6. Gifting, communion

  7. Personal interest

Justification

  1. Used it

  2. On sale

  3. Addictive

  4. Wisdom

  5. Good judgement

  6. Patronising

  7. Chemical high

Marketing

  1. Lowest margin

  2. Discounting

  3. Core product line

  4. Upgrade

  5. Unsold goods

  6. Seasonal

  7. Novelty

Bridgewater Joy Residence

Co-designed by the world-renowned architect James Smith, our Bridgewater Joy residences offer top views of the nearby lake Michigan. Perfect for a small family, a professional couple, or anyone looking to set up a home office.

white and black abstract painting
white and black abstract painting
Pleasantview Gem Inn

Not just pleasant on the outside, our Pleasantview Gem Inn properties are especially popular among families. With underground parking and floor-to-ceiling windows, there's no shortage of natural light or space.

worm's-eye view photography of concrete building
worm's-eye view photography of concrete building